While retaining the book’s clear instruction and advice from those in the trenches, advancing the story, fourth edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.
Advancing the Story: Quality Journalism in a Digital World #ad - Updated edition of bestseller!It’s a multimedia world, and today’s journalists must develop a multimedia mindset.
Writing and Reporting News: A Coaching MethodCengage Learning #ad - Integrating new trends in the convergence of print, and online media, broadcast, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Important notice: media content referenced within the product description or the product text may not be available in the ebook version.
An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues before you face them on the job. Full-color photographs and a strong storytelling approach keep you captivated throughout the book. Pulling examples straight from recent headlines, writing and reporting news: a coaching METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism.
Writing and Reporting News: A Coaching Method #ad - Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. It also includes an all-new book glossary featuring many of the newer terms used in Journalism.
Blur: How to Know What's True in the Age of Information OverloadBloomsbury USA #ad - Amid the hand-wringing over the death of "true journalism" in the Internet Age-the din of bloggers, the echo chamber of Twitter, the predominance of Wikipedia-veteran journalists and media critics Bill Kovach and Tom Rosenstiel have written a pragmatic guide to navigating the twenty-first century media terrain.
Yes, new ones created, old authorities are being dismantled, and the very nature of knowledge has changed. How do we discern what is reliable? blur provides a road map, or more specifically, reveals the craft that has been used in newsrooms by the very best journalists for getting at the truth. But seeking the truth remains the purpose of journalism.
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The Attention Merchants: The Epic Scramble to Get Inside Our HeadsVintage #ad - This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny.
Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. One of the best books of the year the san francisco chronicle * the philadelphia inquirer * vox * the globe and mail toronto From Tim Wu, author of the award-winning The Master Switch a New Yorker and Fortune Book of the Year and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads #ad - Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.
A First Look at Communication TheoryMcGraw-Hill Higher Education #ad - The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and with the benefit of numerous examples and connections to pop culture help students apply them to their own lives. Your subscription to connect includes the following: SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
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A First Look at Communication Theory #ad - Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. The tenth edition of a first Look at Communication Theory justifies again the program’s enduring popularity.
Mcgraw-hill connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Griffin joined by colleagues Andrew Ledbetter and Glenn Sparks encourages students who are encountering the field for the first time to tackle theories without fear.
The Elements of Journalism, Revised and Updated 3rd Edition: What Newspeople Should Know and the Public Should ExpectThree Rivers Press #ad - . Together why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk. Rasmi simhan, boston globe“kovach and Rosenstiel’s essays on each element are concise gems, filled with insights worthy of becoming axiomatic. The elements of journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.
Marta salij, detroit free pressThe elements of journalism are:* Journalism’s first obligation is to the truth. Its first loyalty is to citizens. Its essence is a discipline of verification. Its practitioners must maintain an independence from those they cover. It must serve as an independent monitor of power.
The Elements of Journalism, Revised and Updated 3rd Edition: What Newspeople Should Know and the Public Should Expect #ad - It must provide a forum for public criticism and compromise. It must strive to make the significant interesting and relevant. It must keep the news comprehensive and proportional. Its practitioners must be allowed to exercise their personal conscience. The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.
Carl sessions stepp, american Journalism Review“If you think journalists have no idea what you want.
The Associated Press Stylebook 2019The Associated Press #ad - The ap stylebook is widely used as a writing and editing reference in newsrooms, classrooms and corporate offices worldwide. Claus. Like ap's flagship spiral edition, the convenience of the e-book with its interactive Index is a must-have for any grammar enthusiast on the go. Updated regularly since its initial publication in 1953, punctuation, the AP Stylebook provides fundamental guidelines for spelling, language, usage and journalistic style.
. It is the definitive resource for journalists. The 2019 ap stylebook features over 200 new and revised entries and a new chapter on health and science coverage. The health and science chapter includes guidelines on choosing stories and proper usage of scientific journals, as well as a primer on types of scientific studies and other coverage guidance.
The Associated Press Stylebook 2019 #ad - Also in the 2019 stylebook:--expanded guidance on race-related terms, with a change to our style to no longer hyphenate dual heritage including African American and Asian American and advising against euphemisms like racially charged when racist actually applies. Revised guidance that accent marks can be used with names of people who request them or are widely known to use them, or if quoting directly in a language that uses them.
A change to the entry on percent, calling for use of the % symbol in most cases. More detail on how to use hyphens wisely, including updates to guidance on hyphenating compound modifiers and a change to our rule on words with double e constructions. An updated and expanded entry on suicide, including when and how it is acceptable to report a suicide method and guidance to avoid reporting the contents of notes or letters.
The New Ethics of Journalism: Principles for the 21st CenturyCQ Press #ad - Featuring a new code of ethics for journalists and essays by 14 journalism thought leaders and practitioners, by Kelly McBride and Tom Rosenstiel, The New Ethics of Journalism: Principles for the 21st Century, examines the new pressures brought to bear on journalism by technology and changing audience habits.
It offers a new framework for making critical moral choices, as well as case studies that reinforce the concepts and principles rising to prominence in 21st century communication. The book addresses the unique problems facing journalism today, including how we arrive at truth in an era of abundant and unverified information; the evolution of new business models and partnerships; the presence of journalists on independent social media platforms; the role of diversity; the meaning of stories; the value of images; and the role of community in the production of journalism.
Integrated Marketing Communication: Creative Strategy from Idea to ImplementationRowman & Littlefield Publishers #ad - Blakeman covers key areas, branding/positioning, design, and creative briefs to copywriting, from marketing plans, and considerations for each major media format. This user-friendly introduction walks students through the varied strands of IMC, PR, including advertising, and sales promotion, direct marketing, in a concise and logical fashion.
Throughout, along with the use of business theory and practices, she explores visual and verbal tactics, and how these affect the development of the creative message. Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication IMC.