The Product Manager’s Survival Guide: Everything You Need to Know to Succeed as a Product Manager

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McGraw-Hill Education #ad - Getting your bearings: Map out your plan to begin the journey to success II. Moving forward: round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable.

Written by one of today's leading product management thought-leaders, practical on-the-job advice, Steven Haines, The Product Manager's Survival Guide provides best practices, and a step-by-step blueprint for succeeding in Product Management. More is being demanded of everyone--with fewer resources than ever.

The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager #ad - Getting work done: synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. In no profession is this more apparent than Product Management. The product manager's Survival Guide is conveniently organized into four sections: I. The product manager's survival guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

Start formulating one now and you will be well ahead of your competition--internally and externally. Forge a powerful strategy to become a product manager who delivers results the world of business is moving at breakneck speed.

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The Product Manager's Desk Reference 2E

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McGraw-Hill Education #ad - Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management. Amanda noz, head of positioning and messaging, alcatel-lucent"steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession.

Brian weber, manager of product management, Thomson Reuters"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.

Introducing a brand-new product management life cycle pmlc model, Second Edition, provides the knowledge, tools, The Product Manager's Desk Reference, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end.

The Product Manager's Desk Reference 2E #ad - The product manager's Desk Reference by Steven Haines is one of those books. The product manager's desk reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, the product manager's desk reference explains how to: Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organizationThe Product Manager's Desk Reference embodies everything "product management.

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Product Management For Dummies

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For Dummies #ad - Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.

Create a winning strategy for your product gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Management For Dummies #ad - . If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position.

It offers plain-english explanations of the product life cycle, market and pricing strategy, competitive analysis, product roadmaps, the people skills it takes to effectively influence and negotiate, market research, and so much more.

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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

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O'Reilly Media #ad - Authors richard banfield, insights, styles, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, and techniques of successful product managers. In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage.

If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, emerging, partners, agencies, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, Product Leadership helps you explore:Themes and patterns of successful teams and their leaders, and enterprise stages of a company’s evolutionStrategies and tactics for working with customers, and external stakeholders .

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams #ad - Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups.

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Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

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O'Reilly Media #ad - A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests.

With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, scrum master, program manager, product owner, or business owner, designer, business analyst, lead developer, entrepreneur, development manager, project manager, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over­-delivery from your teamGet your sales team working with you instead of against youBring a user­ and buyer-­centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without over­committing.

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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

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O'Reilly Media #ad - The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, execution--that can build a successful product management practice across industries, organizations, author Matt LeMay focuses on the CORE connective skills--communication, research, organization, teams, and toolsets.

For current and aspiring product managers, this book explores:real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach to implementing Agile practicesStories that convey realities of product management in the fieldCommon behavioral traps that turn good product managers bad.

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century #ad - In theory, product management is about building products that people love. Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood.

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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

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McGraw-Hill Education #ad - Steven haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.

Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems.

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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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Wiley #ad - If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. The lean startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. Entrepreneurs, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, designers, developers, executives, marketers, product managers, hands-on resource.

This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Most new products fail. This book describes the lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. Whether you work at a startup or a large, established company, we all know that building great products is hard.

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback #ad - It walks you through how to: determine your target customers identify underserved customer needs create a winning product strategy Decide on your Minimum Viable Product MVP Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, analytics, coding, UX design, and marketing across a variety of products.

As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products.

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Mastering Product Management: A Step-by-Step Guide

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Kevin Brennan #ad - Each section is scannable and concise, around two to three pages. It's meant for product managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully. It covers the full product life cycle, from idea discovery through end-of-life.

Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. Source new ideas that succeedset a compelling product vision and strategySearch for profitable new business modelsBecome a market expertEffectively manage roadmapsEnsure a successful product launchUnderstand value and price profitablyBuild and manage high-performance teamsAnd much more.

Mastering Product Management: A Step-by-Step Guide #ad - . This book is a convenient reference guide that you can use throughout your workday. Mastering product management: a step-By-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager.

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The Product Book: How to Become a Great Product Manager

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Product School #ad - Filled with practical advice, and expert tips, linkedin, snapchat, best practices, PayPal, Airbnb, working at renowned tech companies like Google, Facebook, this book is here to help you succeed!Product School offers product management classes taught by real-world product managers, Netflix and more. Think about a company.

Sales get potential customers to open their wallets to buy the product. Engineers build the product. The classes are designed to fit into your work schedule, San Francisco, and the campuses are conveniently located in Silicon Valley, Los Angeles and New York. Marketing makes sure customers know about the product.

The Product Book: How to Become a Great Product Manager #ad - Designers make sure it has a great user experience and looks good. No one asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. What more does a company need? what does a product manager do?Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question.

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Inspired: How to Create Tech Products Customers Love

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Wiley #ad - In inspired, technology product management thought leader marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

How do today’s most successful tech companies—amazon, develop, Google, Netflix, Facebook, Tesla—design, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies.

Inspired: How to Create Tech Products Customers Love #ad - This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

With sections on assembling the right people and skillsets, discovering the right product, and creating a strong product culture, embracing an effective yet lightweight process, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, consistent innovation, INSPIRED will take you and your product organization to a new level of customer engagement, long-established company trying to regain your ability to consistently deliver new value for your customers, or a large, and business success.

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, Google, including Adobe, BBC, Microsoft, Apple, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of inspired, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide.

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